Developing strategy […] entails navigating the “opportunity landscape.” This methodology has four dimensions, each with two lenses: (1) what you offer, with brand and product lenses; (2) who you serve, with customer and partner lenses; (3) where you go to market, with channel and market lenses; and (4) how you operate, with monetization and process lenses.
Content: Quotation
Authors: Ken Favaro, Mohanbir Sawhney, Sanjay Khosla
Source: strategy+business
Subject: Strategy
Authors: Ken Favaro, Mohanbir Sawhney, Sanjay Khosla
Source: strategy+business
Subject: Strategy
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