Kevin Chou

If a company is designing KPIs strategically, then every leader on your team has KPIs tied to product, market, growth or revenue. Every quarter, and certainly every year, you should see your leadership team hitting or coming close to their KPIs in those areas. If you start seeing significant misses in one of them, that’s a red flag for the whole company. As a CEO, that’s the moment you need to start diagnosing the problem. Of course, it could be that the executive in question is unqualified or in the wrong role — it could be a performance issue. But you want to rule that out first, because if it’s not, then a pivot might be coming down the line.

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