We have a process we call “touch, turn, and talk.” You touch the visual where you want the eye of the viewer as you look at the visual. If you look toward the visual, they will too. So you touch that point, and then turn back to the audience and talk only when looking at a pair of eyes, because your job is to connect on a human level with as many members of the audience individually as you can. And if you’re talking to the visual it’s gone. But does everyone tend to talk to the visual? Yes, they do! Unless we know the skill, practice the skill, rehearse the skill, we do the thing that seems natural.
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