In The New, New Thing, Michael Lewis refers to the phrase business model as “a term of art.” And like art itself, it’s one of those things many people feel they can recognize when they see it (especially a particularly clever or terrible one) but can’t quite define. That’s less surprising than it seems because how people define the term really depends on how they’re using it.
Author: Andrea Ovans
Source: Harvard Business Review
Subjects: Management, Strategy