'Kill the Company': Identify Your Weaknesses Before Your Competitors Do

For many, implementing an innovation strategy, which requires changes within an organization, means adding layers of new processes. Lisa Bodell, author of Kill the Company: End the Status Quo, Start an Innovation Revolution, argues that there are straightforward ways to make change without bogging down the organization. Bodell insists that whether an organization is doing exceptionally well or struggling, now is the time to address weaknesses and issues so that innovation can begin. Knowledge@Wharton spoke with Bodell recently about her approach to getting companies to face their vulnerabilities, why taking risks are essential and why small changes make all the difference.