Managers who have difficulty either believing or appreciating that knowledge management delivers tangible benefits would do well to read this article by a consultant and academic at the United Kingdom’s Cranfield School of Management. Mr. Murray’s four-step program for delivering intangible benefits include making knowledge management a demand-led activity keyed to business results; focusing on areas where investments in knowledge management will yield the best return; ensuring that knowledge-management initiatives are seen as benefit-delivery programs, with their success level measured against desired outcomes, and managing knowledge management teams.
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