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This link is dead. I am keeping this original listing just for reference.
This link is dead. I am keeping this original listing just for reference.
Were you a member of the “Pepsi Generation”? Or did you believe that “Coke Is It”? In this case study, Professor Markus Christen takes you back to 1985 and the controversial launch of New Coke. After tracing the history of soft drinks in America, he focuses on the rivalry between Coke and Pepsi, and the ultimate recall of New Coke.
Content: Case Study
Author: Markus Christen
Source: INSEAD
Subjects: Industry Specific, Marketing / Sales
Industry: Food Products/Service
Company: The Coca-Cola Company
Author: Markus Christen
Source: INSEAD
Subjects: Industry Specific, Marketing / Sales
Industry: Food Products/Service
Company: The Coca-Cola Company
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