Is Your ERP System Lean and Human-Centered?

Companies have reinvented their business models, IT architecture, and ways of working. So why are they taking an outdated—and largely unsuccessful—approach to ERP?

Hyper-Personalization for Customer Engagement with Artificial Intelligence

Personalization based on customer attributes and behavior is a familiar concept among marketers, and artificial intelligence is making it increasingly effective. AI-based hyper-personalization employs both sophisticated methods and far more data than previous methods and is far more precise as a result. Thomas H. Davenport discusses the role of AI in personalization as well as the growing backlash against personalization fueled by data privacy concerns. … [ Read more ]

3 Visions of the Future of AI for Customer Engagement: 2027 Scenarios

Artificial intelligence (AI) is making deeper inroads into every aspect of business and society every day. By 2027, how will AI transform the future of customer engagement? Management and Business Review and the Association of National Advertisers’ (ANA) Global Chief Marketing Officer (CMO) Growth Council recently organized a forum to discuss three possible scenarios for the future – optimistic, pessimistic, and realistic.

The algorithmic trade-off between accuracy and ethics

In The Ethical Algorithm, two University of Pennsylvania professors explain how social values such as fairness and privacy can be designed into machines.

Web3 beyond the hype

While buffeted by the recent market downturn and bankruptcies, digital assets and the technologies underlying them still have the potential to transform business models across sectors.

Digital Operations: Autonomous Automation and the Smart Execution of Work

By digitizing operations, companies may replace manual work with increased automation, but they may also augment human work through smarter execution. Robert Boute and Jan Van Mieghem present a conceptual framework that distinguishes the different levels of digitization, automation, and intelligence. This framework can serve as an audit, helping companies to assess where they are now and where they could be in the future.

10 principles for modernizing your company’s technology

Today’s technology platforms are not just new versions of legacy systems. They allow you to design a completely new digital enterprise — as long as you follow these guidelines.

How effective boards approach technology governance

As technology’s strategic importance to the business expands, management needs stronger board guidance. Four engagement models have proven useful.

How the Metaverse Will Remake Your Strategy

As digital technologies move to the next stage of advancement—the metaverse—there are two questions companies should ask: How will the metaverse change our business? And how can we get ahead of the change and shape it to our advantage? This is our perspective on both.

Can Blockchain Manage Trust in Organizations

David De Cremer and Yan Pang illuminate both the limitations and the potential of blockchain technology as the new currency of trust in organizational life. They have found that building trust within organizations requires leaving room for vulnerability, which makes blockchain unsuitable. For building trust between organizations, however, blockchain technology shows more promise because it acts as a regulatory middleman.

How Can Managers Use AI to Find the Right People?

Eight recommendations to help firms win the war for talent.

The Five Layers of the Modern Martech Stack

Martech stacks provide the tools organizations need to determine marketing success at every potential touchpoint.

A well-built stack increases marketing effectiveness and generates tangible value. A convoluted stack increases complexity. But what makes martech stack creation so difficult is that so many solutions are available and no one tool or platform can handle every marketer’s need.

The key is knowing what other marketing functions can be digitized … [ Read more ]

Introducing the Periodic Table of Community Strategy

Here are the most important considerations in online community strategy distilled into a quick reference visual – the Periodic Table of Community Strategy.

The table is structured around 10 categories: community strategy, community types, community management techniques, social media platforms, community platforms, community goals, community management roles, community membership roles, community governance, community checklists, and community member motivations.

The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their primary customer acquisition channel, and 80% for customer retention.

But to make the most out of your email marketing goals, you need to align them with those of your business. How can you do that, and … [ Read more ]

Keep It Real: How to Not Over-Automate Email Sequences

Email automation was sent from Marketing Heaven. Without it, drip campaigns and email sequencing would be nigh impossible, no matter what you are trying to achieve with it. Whether you’re a marketer, a lead-nurturer, or a sales pitcher, you know the value of email automation.

However, you can have too much of a good thing. In your quest for an easier working day, the steady drip-drip-drip … [ Read more ]

The Strategy-Analytics Revolution

It’s time to bring advanced analytics into the strategy room—here’s why.

Three Ways Digitalisation Changes Corporate Responsibility

The Fourth Industrial Revolution changes the ‘who’, ‘whom’ and ‘what’ of corporate responsibility.

4 Things to Consider Before You Start Using AI in Personnel Decisions

Which candidate should we hire? Who should be promoted? How should we choose which people get which shifts? In the hope of making better and fairer decisions about personnel matters such as these, companies have increasingly adopted AI tools only to discover that they may have biases as well. How can we decide whether to keep human managers or go with AI? This article offers … [ Read more ]

Simplifying Cybersecurity

Have our institutions become too complex to secure?