Keep It Real: How to Not Over-Automate Email Sequences

Email automation was sent from Marketing Heaven. Without it, drip campaigns and email sequencing would be nigh impossible, no matter what you are trying to achieve with it. Whether you’re a marketer, a lead-nurturer, or a sales pitcher, you know the value of email automation.

However, you can have too much of a good thing. In your quest for an easier working day, the steady drip-drip-drip of engaging, relevant information can become a torrent of unrelatable, unsubscribe-inducing drivel.

In email marketing, there’s a fine line between annoying and intriguing. This article will help you stay on the right side of that line.

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