Email automation was sent from Marketing Heaven. Without it, drip campaigns and email sequencing would be nigh impossible, no matter what you are trying to achieve with it. Whether you’re a marketer, a lead-nurturer, or a sales pitcher, you know the value of email automation.
However, you can have too much of a good thing. In your quest for an easier working day, the steady drip-drip-drip of engaging, relevant information can become a torrent of unrelatable, unsubscribe-inducing drivel.
In email marketing, there’s a fine line between annoying and intriguing. This article will help you stay on the right side of that line.
Author: George Rowlands
Subjects: Customer Related, IT / Technology / E-Business, Marketing / Sales