39 Articles found for subject: Public Relations

Scan the newspapers for the latest political or corporate crisis. All too often, you will find organizations and leaders incapable of delivering promises that, straightforward when articulated, became prohibitively complex in execution.

Promise management – the science of systematically connecting what we say with what we do — is quickly becoming a differentiating factor in the decision making mindset of the twenty-first century. This has profound … [ Read more ]

Content: Article | Author: Chris Anderson | Source: Ivey Business Journal | Subjects: Management, Public Relations

During World War II two Harvard University psychologists – Gordon W. Allport and Leo Postman – studied wartime rumors and came up with a mathematical formula that described the way a rumor works and suggested ways to control or eliminate a rumor.

Content: Article | Author: Helio Fred Garcia | Source: Crisisnavigator | Subject: Public Relations

During a corporate crisis, the media can aggravate an already difficult situation. But by employing effective media relations, leaders can guide their companies safely through the storm.

Content: Article | Author: Irv Schenkler | Source: STERNbusiness (NYU) | Subject: Public Relations

Corporations that accept responsibility for a bad financial year rather than blame external forces may see rewards from the stock market, according to recent research from Stanford professor Larissa Tiedens and her former colleagues at the University of Michigan.

Content: Article | Author: Marina Krakovsky | Source: Stanford University | Subject: Public Relations

CEOs get the PR counsel that they allow — and a lot of it is bad. Here, then, are seven simple truths about public relations learned the hard way.

Content: Article | Author: Dick Martin | Source: Across the Board (ATB) | Subjects: Industry Specific, Public Relations | Industry: Public Relations

Many leaders will be called upon to speak with the media. Are you ready when the lights go on and the microphone is in your face? Here are four secrets to making a compelling case.

Editor’s Note: an even better article on this topic is “Secrets of a Novice TV Star”

Content: Article | Author: Gary Genard | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Personal Development, Public Relations

People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and behaviors that leads to achieving your organization’s objectives.

Content: Article | Author: Robert A. Kelly | Source: MarcommWise.com | Subject: Public Relations

The art and science of public relations efforts and activities presented in terms corporate management understands … price/performance and return-on-investment.

Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Public Relations

Poor and incomplete news releases and publicity practices, not only make the issuing firm look bad, they insult an editor’s intelligence.

Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Public Relations

Firms about to go public zip up and hide during a so-called “quiet period” — but don’t blame the SEC.

Content: Article | Author: Todd Lappin | Source: Business 2.0 | Subjects: Finance, Public Relations

A growing headache for many executives is how to achieve a fair market valuation for their company. Success in courting shareholders requires the same professionalism as in other parts of the business.

Content: Article | Authors: Bernhard Ebel, Hermann Simon, Markus B. Hofer | Source: European Business Forum (EBF) | Subjects: Management, Public Relations

It’s now part of every executive’s job description: Be good at TV.
In the past, the big challenge was to give a good speech. Enter corporate speechwriters, who could make sure that the words on paper at least made sense. Keep your head down, stick to the script, and you’re home safe. But now that’s table stakes. Now you have to be fast on your feet, … [ Read more ]

Content: Article | Author: Alison Overholt | Source: Fast Company | Subjects: Personal Development, Public Relations

“…for those companies with a genuine interest in doing the right thing, we present Seven Tenets for Enhancing the Relevance, Clarity and Transparency of your Corporate Communications”

Content: Article | Sources: Babson Insight, Sharon Merrill Associates | Subjects: Management, Public Relations

A look at how to prepare for the television interview Q&A process.

Content: Article | Author: Jill Andresky Fraser | Source: Inc. Magazine | Subject: Public Relations

A firm’s failure to communicate effectively after an emergency strikes can be more destructive than the emergency itself. Here are six tips for creating an effective crisis communications plan.

Content: Article | Author: Richard Bierck | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Management, Public Relations

Should you comment? If so, what should you say? About what should you be cautious?

Content: Article | Authors: Jeff March, Marti Smiley Childs | Source: CEO Refresher | Subjects: Personal Development, Public Relations

“In an environment where past results are no longer a reliable indicator of future performance, the annual report letter is viewed as a unique statement of vision and personal accountability.

In four years of surveying shareholder letters, we’ve seen the good, the bad and the quickly forgotten — unfortunately, most of them in the latter two categories…Our yearly research of the letters of 100 … [ Read more ]

Content: Article | Author: Laura Rittenhouse | Source: CEO Refresher | Subjects: Corporate Governance, Public Relations

Nine important principles for PR effectiveness.

Content: Article | Author: Mitchell Friedman | Source: CEO Refresher | Subject: Public Relations

Short article discusses role of Internet in public relations.

Content: Article | Sources: Phillips Publishing, tnbt.com | Subject: Public Relations | Industry: Public Relations