Maneesh Mehta [Archive.org URL]

The goal fallacy, then, is that though the periodic process of goal setting is well entrenched in the management practices of a growth enterprise, the process of goal attainment-monitoring, then taking the day-to-day actions that lead to attainment-is not. In fact, by defining a specific goal, management often fools itself into thinking it has implemented an element of company strategy.

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