Marcus Buckingham and Curt W. Coffman

[A great manager has] two guiding beliefs — that people are enduringly different and that managers must focus people on the same performance…The latter frees you up to capitalize on the former. To focus people on performance, he must define the right outcomes and he must stick to those outcomes religiously. But as soon as he does that, as soon as he standardizes the required outcomes, he has just avoided what he always knew was impossible anyway: forcing everyone to follow the same path toward those outcomes. Standardizing the ends prevents him from having to standardize the means.

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