Marshall Goldsmith, Kelly Goldsmith

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Leader to Leader transitioned to the Hesselbein Institute and older articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.

Managers often confuse two terms that appear to be synonymous but are actually quite different: simple and easy. We want to believe that once we understand a simple concept, it will be easy to execute a plan and achieve results. If this were true, everyone who understood that they should eat a healthy diet and exercise regularly would be in shape. Our challenge for getting in shape–as well as changing leadership behavior–is not understanding, it is doing!

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