A clever strategy on paper is only the starting point for engaging those who will implement it. Strategies must also be communicated and understood — and they must motivate action. Most strategy documents and presentations fail miserably when it comes to this last point. […] Strategy stories can provide a powerful bridge between arguments and actions, intentions and results, and strategists and implementers. […] A story is not just about what is communicated, but also how it impacts its audience. […] Stories can bind the logical ingredients of a strategy into an engaging narrative which can move their audience to act. […] Stories also have the merit of flexibility. In the process of being retold, they evolve to reflect new circumstances and learnings. This makes them well suited to the adaptive strategies required in today’s world.
Authors: Madeleine Michael, Martin Reeves, Roeland van Straten, Tim Nolan
Source: Harvard Business Review
Subjects: Organizational Behavior, Storytelling, Strategy
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