Companies can seize the opportunity in mergers by involving employees and customers in the integration process, retaining critical staff, generating momentum by quickly winning key accounts, and serving the right customers in the right way.
Content: Article
Authors: Ajay Gupta, Andy West, Tom Stephenson
Source: McKinsey Quarterly
Subjects: Marketing / Sales, Mergers & Acquisitions
Authors: Ajay Gupta, Andy West, Tom Stephenson
Source: McKinsey Quarterly
Subjects: Marketing / Sales, Mergers & Acquisitions
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