Michael E. Raynor, Mumtaz Ahmed and Andrew D. Henderson

Because the prescriptions of most success studies lack an empirical foundation, they should not be treated as how-to manuals, but as a source of inspiration and fuel for introspection. In short, their value is not what you read in them, but what you read into them.

How did these researchers create such compelling narratives, then, if their samples are suspect? The human mind being what it is, the reality is that wherever we go looking for patterns, we find them. The smarter and more insightful the searcher, the more compelling the story behind the pattern, so we can’t count on distinguishing patterns revealed and patterns imposed based simply on the results of the quest.

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