True, strategic change is something that’s played out over a longer time period.
This means that folks who are responsible for shorter time periods actually don’t need to worry much about “strategic uncertainty” and in fact should not worry much about strategic uncertainty. Why? Because somebody needs to actually deliver on the strategy that’s in place.
The problem I think in a lot of organizations is that the need to manage both delivering on the present and thinking about the future is something that has historically sort of been in the same place organizationally – people who make decisions with respect to one of those things have also been making decisions with respect to the other.
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