Over the next decade, 25% of the companies that exist today will disappear, either because they will merge with others or go bankrupt. In an interview with Universia-Knowledge@Wharton, Chris Zook, director of global strategy at consulting firm Bain & Co., discusses the key factors that will allow companies to survive the challenges of increasing their presence in the global marketplace. His ideas are presented in a book titled, Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth. The book will be published in Spain this month.
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