The typical mission statement does little more than state the obvious: We’re in the IT business. And that alone isn’t going to motivate anybody or tell them anything new. The problem with typical mission statements is that they define the business of the entire organization. Staff don’t relate to them because they’re too ethereal, vague and grandiose […] Effective mission statements define the business of each small group within the organization. They give people a clear understanding of their own purpose.
When missions are defined group by group, they focus staff on their respective customers (be they clients or internal) and their products. They build customer focus, entrepreneurship, empowerment, a sense of identity with end results and pride in the value of one’s work. They also enhance teamwork by defining internal customer-supplier relationships.