Is it worthwhile for retailers to experiment with “pay what you want” pricing? Shelle Santana unmasks the surprising logic behind how much customers will pay, and when. One finding: sellers can dramatically change what some buyers are willing to pay.
Content: Article
Author: Michael Blanding
Source: Harvard Business School (HBS) Working Knowledge
Subject: Pricing
Author: Michael Blanding
Source: Harvard Business School (HBS) Working Knowledge
Subject: Pricing
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