For every “make decisions quickly” there is an equally compelling “make decisions carefully” directive. In The Halo Effect, one of the best books I’ve ever read on business, and on critical thinking more generally — author Phil Rosenzweig talks about how the same business decision can be described as “decisive” or “impulsive”, a strategy can be considered “innovative” or “straying from the core.” There are very few, if any, simple and unilateral heuristics.