Network Computing’s “Analyze This” Showdown

This series of articles from CMP’s Network Computing presents the results of an exhaustive effort to compare leading Web analytics packages head-to-head by running them through their paces on the CMP universe of websites. IBM, Intellitracker, Manticore Technology, NetIQ, NetRatings, Omniture, ThinkMetrics, Watchfire, WebAbacus and WebSideStory agreed to the challenge. The results are distilled in an 18-page report, which is must-reading for any Internet marketer, whether or not you plan to use any of the participating vendors’ products. As part of this feature, you will also find a summary of Web analytics service criteria gathered from the readership as well as an illuminating and sometimes hilarious travelogue detailing reader experiences with Web analytics software. [WDFM Annotation]

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