Today’s key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.
Email list segmentation by email opens allows you to discover who hasn’t opened your recent campaign and who has stopped reading your newsletters already for some time, so you can resend unopened campaigns or prepare compelling re-engagement campaigns for inactive users.
Segmentation by email clicks allows you to track how active and interested your subscribers are in your email campaigns. If the activity is low, you can proceed with call-to-action improvements and more personalized email content.
Here are nine easy-to-use ideas on how to perform segmentation by activity.
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