You may think a buck is a buck, a Euro is a Euro, no matter who pays you. But not all customers are of equal value. In this Harvard Business Review excerpt, Werner Reinartz and V. Kumar say the link between customer loyalty and profits is weak. Here is what you can do about it.
Content: Article
Authors: V. Kumar, Werner Reinartz
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Customer Related, Management
Authors: V. Kumar, Werner Reinartz
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Customer Related, Management
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