People are irrationally motivated to complete arbitrary sets of tasks, donations, or purchases—and organizations can take advantage of that, according to new research by Kate Barasz, Leslie John, Elizabeth Keenan, and Michael Norton.
Content: Article
Authors: Carmen Nobel, Michael I. Norton
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Customer Related, Market/Investment
Authors: Carmen Nobel, Michael I. Norton
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Customer Related, Market/Investment
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