47 Posts Found

Growth stocks don’t generate the long-term returns that would justify their high multiples, according to the 2023 Jacobs Levy Center’s “Best Paper,” co-authored by Wharton’s Sean Myers.

Content: Article | Authors: Ricardo De la O, Sean Myers, Shankar Parameshwaran, Xiao Han | Source: Knowledge@Wharton | Subjects: Finance, Market/Investment

Weighted average and median P/E ratios rarely diverge significantly—and when they do, the gap soon closes.

Content: Article | Author: David Schwartz | Source: McKinsey Quarterly | Subjects: Finance, Market/Investment

Understanding how a person wants to view themselves is actually incredibly valuable. It tells you a lot about how you can mirror that feeling back to them with your product while still satisfying their actual preferences.

Content: Quotation | Author: Jane Davis | Source: First Round Review | Subjects: Customer Related, Market Research, Market/Investment

People are irrationally motivated to complete arbitrary sets of tasks, donations, or purchases—and organizations can take advantage of that, according to new research by Kate Barasz, Leslie John, Elizabeth Keenan, and Michael Norton.

Content: Article | Authors: Carmen Nobel, Michael I. Norton | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Customer Related, Market/Investment

How the people behind the roles that shape your world think.

Editor’s Note: I fail to see the need for this distinction or the need (or even the desire) to separate how and what, but I still found the article to be an interesting read.

Content: Article | Author: Julia Mitelman | Source: Medium | Subjects: Management, Market/Investment, Strategy

Our research shows that even if short-term investors cause day-to-day fluctuations in a company’s share price and dominate quarterly earnings calls, longer-term investors are the ones who align market prices with intrinsic value.

Content: Quotation | Authors: David Wessels, Marc H. Goedhart, Tim Koller | Source: McKinsey Quarterly | Subjects: Economics, Market/Investment

To ensure the customer-centric vision takes root, you need to establish clear metrics that are linked to the company’s strategic, operational, and financial goals. Those metrics will help with determining priorities and shifting the orientation of the company toward a more customer-centered business model. Ideally, the marketing team will work with the executive team to establish the metrics.

Once the metrics are selected, it is a … [ Read more ]

Content: Article | Author: Laura Patterson | Source: MarketingProfs | Subjects: Customer Related, Market/Investment

The reason that the stock market is so important is not because it raises money; it’s because it is putting a price on your property. Somebody else can buy you. When your stock price goes down, you’re worried, not because you can’t raise more money—you weren’t doing that anyway. But suddenly, it’s as if your house is valued at half the price of the house … [ Read more ]

Content: Quotation | Author: Charles Handy | Source: Leader to Leader | Subjects: Economics, Finance, Market/Investment

What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so.
For a healthy opt-in email list, quality always trumps quantity, and here are 19 budget-friendly ways to get the list you want. What you’ll find here are a few new twists to familiar tactics, along with real results and examples, to help you … [ Read more ]

Content: Article | Author: Hunter Boyle | Source: MarketingProfs | Subject: Market/Investment

Customer-centricity is an increasingly important requirement for competitive advantage and, ultimately, high performance. As part of this, developing a robust customer analytics strategy has become vital to help identify the segments that matter, draw insights about behavior and point the way to process changes that will impact customer loyalty and profitability. Accenture discusses how some organizations have effectively done this and outlines four principles that … [ Read more ]

Content: Article | Source: Accenture | Subjects: IT / Technology / E-Business, Market/Investment

“I will tell you how to become rich. Be fearful when others are greedy. Be greedy when others are fearful.”

Content: Quotation | Author: Warren Buffett | Subjects: Market/Investment, Personal Development, Success / Failure

…This content is restricted to site members. Please log in or register

Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told.
In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and … [ Read more ]

Content: Book | Author: Rob Walker | Subject: Market/Investment

Too often, industrial companies are leaving cash on the table – and missing opportunities to cement customer loyalty and boost repeat sales of their equipment – because they base decisions about bundling and pricing their services on anecdotal information. We offer a systematic approach to examining markets, leading to a much more informed perspective on the opportunities and risks in bundling and pricing services.

Content: Article | Author: David Rickard | Source: Boston Consulting Group (BCG) | Subjects: Market/Investment, Pricing

When it comes to packaging, size matters. In a research paper, INSEAD Associate Professor of Marketing Pierre Chandon and co-author Nailya Ordabayeva, an INSEAD PhD student, found that changes in the shape of packaging or portions can have a big impact on our consumption patterns.

Content: Article | Authors: Nailya Ordabayeva, Pierre Chandon | Source: INSEAD Knowledge | Subject: Market/Investment

Review the following six bromides from a recent how-to article phoned in by a reigning email-marketing magnate… and then read why you should ignore them.

Content: Article | Author: Gary Levitt | Source: MarketingProfs | Subject: Market/Investment

…This content is restricted to site members. Please log in or register

Bringing a new product to market is one of the most costly and risky activities that any GM faces.

Voice-of-the-customer research and stage gate reviews have improved the odds of achieving success. But do they go far enough?

Three important tasks are frequently overlooked even though they offer the ability to identify weak links early on.

So, how can you overcome the odds? Arm your team with a … [ Read more ]

Content: Article | Author: Michael Barr | Source: MarketingProfs | Subjects: Market Research, Market/Investment

In marketing, context can be as critical as content. Recent research by Zakary Tormala and others finds that messages are perceived as more powerful when they are preceded by different messages that appear to have less substance or to be authored by someone with lesser credibility

Content: Article | Authors: Joshua Clarkson, Richard Petty, Zakary Tormala | Source: Stanford University | Subject: Market/Investment

Jeff Sexton at Future Now identifies and challenges seven common marketing claims, explaining why they are ineffective and offering ideas for making them persuasive.
1. Superior Customer Service
2. Easy to Use
3. Most Experienced
4. We’re #1
5. 100% Risk-Free
6. Cutting Edge
7. Best Value

Content: Article | Author: Jeff Sexton | Source: GrokDotCom | Subject: Market/Investment