“Odd about humans: they’ve been trying to categorize and understand themselves ever since ever. Know what? When it comes to personalities, almost every philosophizer has decided on four dominant types. For Hippocrates it was Sanguine, Choleric, Phlegmatic and Melancholic. Jung decided on Feeler, Thinker, Sensor and Intuitor. Keirsey calls them Idealists, Rationals, Guardians and Artisans. At Future Now, we base our profiles on the Myers-Briggs classification scheme.
For each personality, I’ll give you a general profile, then some specific comments that include the dominant attitude that characterizes this personality, how this personality type typically uses time, the question this personality type is most likely to ask about your product or service and website tactics you should adopt to meet the needs of this personality type. Finally, I’ll give you some sample copy – same copy for each profile, but you’ll notice different elements in the copy appeal to different personality types.”
- Astrology and alchemy – the occult roots of the MBTI
[Archive.org URL] - Have we all been duped by the Myers-Briggs test? [Archive.org URL]
- Keirsey Temperament Sorter [Archive.org URL]
- Leadership For Our Times [Archive.org URL]
- Talking their language [Archive.org URL]
- Time for a critical empirical investigation of the MBTI [Archive.org URL]
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