Peter Drucker Dec 4, 2002 / Comment / 138 views / / Favorite 1 Because its purpose is to create a customer, the business has two – and only two – functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs. Content: Quotation Subjects: Innovation, Marketing / Sales Like this content? Why not share it? Post navigation ← Previous postClick-Banking Market MultipliesNext post →Beyond Here, Sea Monsters Lie: Identifying Edges, Boundaries, and Barriers (.pdf) More Related PostsSunita MohantyCraig WortmannRandy KomisarCharles Conn, Robert McLeanDave Girouard Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a monthly newsletter of new content added (no spam) This site uses Akismet to reduce spam. Learn how your comment data is processed.