A time of turbulence is one of great opportunity for those who can understand, accept, and exploit the new realities. One constant theme is, therefore, the need for the decision maker in the individual enterprise to face up to reality and resist the temptation of what “everybody knows,” the temptations of the certainties of yesterday, which are about to become of deleterious superstitions of tomorrow. To manage in turbulent times, therefore, means to face up to the new realities. It means starting with the question: “What is the world really like?” rather than the assertions or assumptions that made sense only a few years ago.
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This is from The Daily Drucker (pg. 38). The quote originally appeared in Managing in Turbulent Times.