Philip Evans

On Enterprise 2.0…
Consider the domain of internal corporate organization. How many tasks can be rethought as the sum of small, loosely joined contribtuions? How much effort can be motivated and shaped by the collective approbation of a corporate community, even risking some dilution of accountability? How far can reputation be substituted for reciprocity as the primary basis of trust? Where can a community of individuals pooling problems and solutions outperform a handful of executives controlling priorities and resources?

Not everywhere, obviously; hierarchy has its purposes. But quite extensively, especially when organizations are globally scattered, yet the need for coordination is great.

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