Companies have more power to create value through pricing – including raising prices, even under weak economic and strong competitive conditions – than many realize. Companies that focus their organizations on what we call precision pricing typically boost EBIT margins by three to five points, and sometimes by as much as ten points. Moreover, they score these gains fast. The key is to conduct continuous, systematic analysis of four levers: value-based product pricing, mix management, unbundled service pricing, and after-market pricing.
Authors: J. Kevin Bright, James P. Andrew
Source: Boston Consulting Group (BCG)