There are 7 challenges that must be overcome to create market changing products. A recent book, Radical Innovation, has studied ten companies that faced these challenges including GE and IBM to learn how managers overcame common problems in innovation, such as technical and market uncertainty and a lack of resources. In this the first of a three part article we highlight selected details on how managers can capture radical new ideas and how to manage the process of radical innovation.
Content: Article
Authors: Christopher M. McDermott, Gina Colarelli O’Connor, Lois S. Peters, Mark Rice, Richard Leifer, Robert W. Veryzer
Source: Babson Insight
Subjects: Innovation, Management
Authors: Christopher M. McDermott, Gina Colarelli O’Connor, Lois S. Peters, Mark Rice, Richard Leifer, Robert W. Veryzer
Source: Babson Insight
Subjects: Innovation, Management
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