Strategic pricing is one of the most powerful sources of profits and growth. Yet, in recent years, it has been the least exploited driver of shareholder value. Few manufacturers review their pricing systematically. Most set prices reactively. Some extrapolate from history, and for others it’s just a hunch.
Content: Article
Authors: Henry M. Vogel, Matthew A. Krentz, Michael Grindfors
Source: Boston Consulting Group (BCG)
Subject: Pricing
Authors: Henry M. Vogel, Matthew A. Krentz, Michael Grindfors
Source: Boston Consulting Group (BCG)
Subject: Pricing
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