Price Intelligently Co-founder and CEO Patrick Campbell has seen startups and multinationals alike labor to perfect products only to casually raise their finger to the wind when it comes to determining pricing. In this exclusive interview, Campbell deconstructs and walks through the elements of a pricing strategy to enable startups to more effectively acquire customers. The foundational work behind pricing is to create, test and refine buyer personas so that they’re mirrored on your pricing page. To do so requires a three-stage process: define your customers, collect data from them and apply your findings. While these steps sound simple, the execution is not. Let’s get started.
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