Quality Metrics Enable Marketing’s Ability to Influence Strategic Direction

Results from a recent survey found that only 17% of us indicated that our CEOs would give marketing an A. What’s more, this study and others continue to suggest that a gap remains between a company’s business goals and the metrics marketing uses to measure their impact on these goals.

The need and opportunity remains for marketing to improve the linkage between marketing expenditures and delivered results. But what should we measure? And which metrics are best?

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.