Results from a recent survey found that only 17% of us indicated that our CEOs would give marketing an A. What’s more, this study and others continue to suggest that a gap remains between a company’s business goals and the metrics marketing uses to measure their impact on these goals.
The need and opportunity remains for marketing to improve the linkage between marketing expenditures and delivered results. But what should we measure? And which metrics are best?
There Are No Comments
Click to Add the First »
Click to Add the First »