Today’s marketing messages can be overpowered by input from uncontrolled sources like online customer reviews, social network friends and searchable expert opinions. To regain customer influence, consider developing a case-by-case understanding about whether to “confront and attack,” “retreat and redeploy,” “observe and learn” or “monitor from a distance.”
Content: Article
Authors: Joshua B. Bellin, Paul F. Nunes
Source: European Business Review
Subjects: Customer Related, Marketing / Sales
Authors: Joshua B. Bellin, Paul F. Nunes
Source: European Business Review
Subjects: Customer Related, Marketing / Sales
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