Reinventing the Store: Implementing Strategic Change at the Ground Level

Overturning an existing power structure is generally the business of revolutionaries-not retailers. But a few industry leaders are turning the traditional hierarchy upside down. They are shifting power from the corporate headquarters down to the individual stores. In doing so, they are tapping into and leveraging the ideas, talents and energy of the most important competitive weapon they have in their arsenal-their store teams.

When headquarters shifts responsibility to individual stores, the best-run stores can share their successes across the chain. Thus, employees must have tools that are easy to use and that simplify store tasks. This paper identifies those tools as well as the skills that are necessary to increase success.

The paper also highlights what the top retailers do best. For example, it discusses how a handful of retailers such as Sephora use a “learning store” to create an environment that is used to examine and improve performance. The learning store acts as a laboratory, a managed experiment, to simultaneously design, test and adopt a holistic series of initiatives-while the store continues to serve customers.

Using real-world case studies, Reinventing the Store offers a step-by-step guide to implementing the learning store methodology and outlines how retailers can reap increased benefits simply by relinquishing control and handing over power to the store team.

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