The other day I was speaking with a colleague, and I was quite surprised to hear him say that while he knew what a brand was, he didn’t really know what a brand was, why some brands were stronger than others, the deep purpose of the brand concept, and why some consumers are so brand loyal. This got me thinking, and made me consider the following […]
Simply put, a brand is a promise, an expectation waiting to be fulfilled. But the promise of the brand isn’t always fulfilled the moment the product is purchased.
So how is the promise of a brand fulfilled?…
Content: Article
Author: Kristine Kirby Webster
Source: MarketingProfs
Subjects: Customer Related, Marketing / Sales
Author: Kristine Kirby Webster
Source: MarketingProfs
Subjects: Customer Related, Marketing / Sales
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“Marketing puts the public face on the brand. Customers’ experiences are influenced by how the promise of the brand is delivered through the call center, distribution channels, billing and service departments – in short, the Brand-Customer Relationship.”