It is well understood that in today’s world of discontinuous change, there is no continuity without constant renewal…There are two core challenges to making innovation a deep capability in any organization. First, most companies have a very narrow idea of innovation, usually focusing just on products and services. We need to enlarge our view of innovation. Second, most companies devote much more energy to optimizing what is there than to imagining what could be. We need to create constituencies for “What Could Be.”
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