Response Measurement: Tracing a Customer’s Behavior Aug 26, 2003 / Comment / 171 views / / Favorite 0To conduct meaningful response measurement and analysis, it is vital that you have a thorough, well thought-out plan for capturing and storing customer behavior data. Content: Article Author: Monique Swafford Source: MarketingProfs Subject: Marketing / SalesLike this content? Why not share it?Post navigation← Previous postKeith H. HammondsNext post →The Project Management AdvantageMore Related PostsWhat Marketers Are Doing Wrong in Data AnalyticsHow to Build a Brand PyramidScott BelskyScott BelskySally Helgesen, Marshall GoldsmithLeave a Reply Cancel reply Your email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a weekly new content update (no spam) via emailThis site uses Akismet to reduce spam. Learn how your comment data is processed.