Ignoring Your Corporate Identity Can Sabotage Strategic Change

Corporate identity is a crucial component of all firms, yet it is often overlooked until a crisis forces companies to confront change, argue Wharton management professor John Kimberly and colleague Hamid Bouchikhi. Managers at Nissan and Danone Group took identity into account when instituting change, the researchers suggest, while managers at Vivendi and Hewlett-Packard didn’t. Ford is wrestling with the issue now. Kimberly and Bouchikhi have developed an “Identity Audit” to help managers factor identity into company strategy.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.