Many consumer-products companies have complex marketing organizations that hinder strategic focus, decision making, and responsiveness—undermining their ability to compete effectively in a changing marketplace. Here’s how to rethink the traditional model and rebuild a leaner, more agile structure that better meets today’s strategic challenges and cost pressures.
Content: Article
Authors: Alexander Purdy, Gabrielle Novacek, Lucy Brady, Stephen Moeller
Source: Boston Consulting Group (BCG)
Subjects: Marketing / Sales, Organizational Behavior
Authors: Alexander Purdy, Gabrielle Novacek, Lucy Brady, Stephen Moeller
Source: Boston Consulting Group (BCG)
Subjects: Marketing / Sales, Organizational Behavior
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