Here’s an innovation tool that’s often hidden in plain sight. If you’ve looking for new ideas, don’t. Look for problems instead. Go and talk to whoever runs the customer complaints department and ask for a list of the top 10 moans and groans. Alternatively ask some customers . Or maybe grab a product designer, a psychologist, and a social anthropologist — and watch people using your product or service. What doesn’t work and what could be improved from a customer experience point of view?
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »