Having been in the sales training business for more than 30 years, we have seen all manner of sellers; strong performers, average sellers, and those who just don’t make the grade. But behind all of this has always been the debate as to whether sales is an art or a science, almost to suggest that for some, sellers are born and not made.
The intent of this manifesto is to apply unconventional thinking to the question of art or science, not only resolving the issue, but also putting forth the significance of the answer from both a seller and supplier company perspective.
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