Does the case method still work for business schools? – An interview with Amir Ziv, Vice Dean at Columbia Business School

The case method is a key teaching tool in most business schools. A case study provides students with mostly real events and challenges from the corporate world. These can be 30 pages on the introduction of a new frequent flyer program or a company’s re-branding campaign for example […] During a case students have to turn into decision makers, they are confronted with a problem and need to solve it. For years this method has been praised but in recent times, more and more criticism has sprung up.

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