Business has drastically shifted its vision to a service-oriented perspective, moving from sales to customer satisfaction. And now service-an element not even mentioned in the marketing “4 Ps” (product, price, place, and promotion)-is today the most sustainable source of differentiation and advantage.
This book is a reference guide for senior managers and executives who believe that a sound service strategy is the best way to develop a sustainable competitive advantage.
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »