Practically Radical: Four Simple Truths about Leading Change and Making a Difference [Archive.org URL]

There’s nothing quite as common as watching an established organization—a company that reached great heights in one era of technology, markets, and culture—struggle to regain its stature as a force for leadership in a new era. The work of deep-seated, sustainable change remains the hardest work there is. That’s why, over the past two years, I immersed myself in the struggles and triumphs of 25 organizations that are achieving dramatic results under some of the most trying conditions imaginable. I was privy to the strategies and tactics of a diverse collection of innovators in a wide variety of fields.

These innovators were not paralyzed by the degree of difficulty associated with their agenda. In fact, they were energized by it. They were making big things happen in new ways—unleashing innovations and driving transformations that will shape the fortunes of their organizations and the future of their fields. In the process, they developed a set of principles that define the work of leaders in every field. Here are four of those principles—simple rules for transforming your company, shaking up your industry, and challenging yourself.

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