If you want to maximize someone’s satisfaction with a choice, don’t give them unlimited options. Instead, as my colleagues and I have shown, you should give them some choice but with clear constraints. This added structure is crucial for picking a desired option with confidence.
Content: Quotation
Author: Sheena Iyengar
Source: Harvard Business Review
Subjects: Customer Related, Innovation, Marketing / Sales
Author: Sheena Iyengar
Source: Harvard Business Review
Subjects: Customer Related, Innovation, Marketing / Sales
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »