Six Faulty Assumptions About Change Communications [Archive.org URL]

In the past decade, leaders have come to realize the importance of good communications during change. Many have come to this realization because of the pain and chaos created in the absence of communication or when their traditional communications have not worked.
Communication is now an expected component of most change management plans, which is a step in the right direction. However, there is still a long way to go to create effective change communications. To produce good change communications, leaders must upgrade their old assumptions and practices. Here are the most common faulty assumptions leaders make about change communications.

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