The usual loyalty-building strategies for consumer markets may backfire in business markets. In this excerpt from Harvard Business Review, marketing specialist and HBS professor Das Narayandas describes how to better serve business customers.
Content: Article
Author: Das Narayandas
Source: “Harvard Business School (HBS) Working Knowledge”
Subject: Marketing / Sales
Author: Das Narayandas
Source: “Harvard Business School (HBS) Working Knowledge”
Subject: Marketing / Sales
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